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We create the marketing materials that every company needs, but usually lacks the time, expertise, or perspective to create. Kuru Heavy Industries creates industrial strength content: serious marketing & PR materials, original writing, Websites, graphical images, etc.
If you are unsatisfied with your company's marketing materials and its approach then you can benefit from our services.
If you need more information, you can always contact us via telephone at 908.898.0091 or via email:
(Email address mangled to foil spammer harvesting.)
(Replace the "a-t" with a "@")
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What services does Kuru offer?
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Kuru offers a full range of content related services, including marketing, public relations, original writing, and design services:
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Why should I use Kuru instead of some other vendor? After all, you can't throw a rock these days without hitting someone professing to be a marketing guru, Website architect, or desktop publisher.
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Briefly, because:
  • We do excellent work which will please you.
  • We actually care about what we put our name on.
  • We work as if your company is our company, and strive to achieve the results that we would want.
  • Our English and grammar will never embarrass you.
  • We want repeat and referral business.
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I'm not convinced. Every vendor says the results will be wonderful and the last time I had a firm do work it was horrible and cost a bundle. Not only that, but they gave me a lot of attitude and didn't finish the job.
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Most companies sell senior partner skills and deliver recent graduate product. That's how they pay for those offices and expense account lunches. The big problem in marketing materials is many companies consider themselves to be experts in writing and information presentation when they are not.
Having staff who understand how to use some desktop publishing package or Website generation tool isn't enough. One must also have vision and real skills. That's why we're better.
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I'd like to know more. How can I get in touch with Kuru?
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You can always contact us via telephone at 908.898.0091 or via email at:
(Email address mangled to foil spammer harvesting.)
(Replace the "a-t" with a "@")
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What do you get your name from? Is "Kuru" made up?
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After reading this explanation, you will likely wish it was a fabrication. What you are about to read is true, and the names have not been changed.
The Foré tribe in New Guinea were cannibals up until the 1960's or so. So fearsome was their reputation that shipwrecked natives from the surrounding islands would swim the other way rather than land there.
The Foré, however, paid a heavy price for their choice of cuisine, being nearly destroyed as a people by Kuru, which results in total destruction of the brain. Kuru, you see, is transmitted by eating infected human brains, but you can also get it from muscle tissue (steaks are muscle), from transplants, from any infected animal product including soap and gelatin, and even from surgical instruments. The mechanism whereby Kuru spreads and causes disease is quite fascinating.
A parasite or bacterium uses its host as a sort of biological quarry for raw materials that it uses to survive and reproduce. A virus hijacks the cell's factories by replacing the master program on paper tape -- that is what DNA really is -- with its own program in order to make more programs which are distributed to other cells. Kuru is a a different animal entirely, being a prion, which is far more insidious than any other disease agent known to man.
Instead of being a living thing (like a bacterium or a parasite) or a program (like virus) a prion is a protein that reshapes normal proteins into a malignant form. That malignant form then modifies other proteins. This is how a prion reproduces. A prion is a simple form of replicating information against which the immune system really has no defense. (Some animals are more resistant since they make proteins which are not vulnerable to being reshaped, but this is not an immunological immunity.)
A virus has a protein coat surrounding and protecting genetic material. A prion has no genetic material to detect -- it is only a protein which makes it hard for the body to find. Prions are extraordinarily stable and can survive an autoclave and formaldehyde; they are vulnerable, at least as far as anyone knows, only to certain organic solvents at high temperature and pressures. Hardiness is one of the reasons prions are so easily spread.
Mad Cow Disease (Bovine Spongiform Encephalopathy -- BSE) is the same disease as Kuru. So is Scrapie in sheep. So is Transmissible Spongiform Encephalopathy (TSE) in mink. So, in all likelihood, are Alzheimers and a host of other human diseases including Creutzfeld-Jacob (CJD). Every mammal is vulnerable to Kuru, and it can jump from species to species with ease, as the recent epidemic of BSE in humans and cats in Britain clearly demonstrates.
There is speculation that prions were one of the first self-reproducing life forms and that prions have always been with mammalian life and that we will never get rid of them. (Three things in life are certain: death, taxes, and prions.)
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Yuck! That's disgusting! I didn't need to know that!
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Exactly. But you did ask where the name comes from.
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Why would you want to name your business after a disease? Isn't that like naming your firm "Melanoma"?
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Not exactly.
We view communication as the transmission of ideas. And what, after all, is an idea but an information virus, also called a meme.
While Kuru happens to be information built from amino acids, in terms of functionality it is hardly different than any idea which spreads from host to host, including toolmaking techniques, urban legends, economic practices like capitalism and communism, religions and philosophies, political theories, or any technique or piece of information communicated between humans.
We at Kuru deal in content, which is nothing more than the transmission of ideas and information. Hence the name.
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Ummm, ok. Will your results liquefy my brain? Are they really "infectious"?
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Only when used as directed.
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This Site Last Updated: Sunday, January 27, 2002
This Page Last Updated: Sunday January 20, 2002
Kuru Heavy Industries
www.Kuru.com
info a-t kuru d-o-t c-o-m
Address mangled to foil spammers
Replace a-t with an "@" symbol
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908.898.0091 (voice)
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