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Content so intense it needs a warning!
This Site Last Updated: Sunday, January 27, 2002
This Page Last Updated: Sunday January 20, 2002
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"Words are electric; they should be chosen for the emotional voltage they carry. Weak and predicatable words cause grand ideas to appear so dull that they fade into the darkness of oblivion. But powerful words in unusal combinations brightly illuminate the mind."
-- Roy Williams
Kuru is fortunate in being able to describe what we do in a single word: content. We translate ideas and concepts into written and verbal forms that can be passed along to others. Content is nothing more than words and images arranged in the right ways. (Not that this is easy; after all, painting is really nothing more than arranging pigment in the right ways.)
Kuru offers a variety of content related services:
Examples of our work be found in our portfolio.
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Why You Need KURU
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This is your brain on mass-market content, with a yummy side order of bacon.
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This is your brain on hand-crafted KURU content. Ahhhh ... much better.
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[Your brain is unhappy with mass-market content][Dummy Spacer][Your brain is happy on Kuru content]
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[Bacon -- Yummy!][Dummy Spacer][Bacon with Kuru -- Even Yummier!]
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Why do you need us? Because you don't have enough content creation needs to have all the expertise you need in-house. Beyond that:
  1. Knowing how to present information attractively and effectively is not a skill that lends itself well to fakery or bluff.
  2. Each project has both layout and content, and even the best tool in the world cannot create the words for you.
Whether it be new media or traditional print, any content created for you should be consistent with your company's message, structure, and vision. (Should you not yet have a vision for your company's image, or if the one you have is not working out, we may be able to provide some assistance.)
After all, in today's e-commerce driven economy what do your customers really know about you? Primarily what is presented in your marketing materials and on your Website. Present a bad image -- or annoy the customer with a horrible Website -- and a bad impression is what the customer will take away from the interaction.
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With every project, we strive to understand how it will fit in with your overall marketing and sales strategy and your vision for your company. How can a project possibly succeed without considering the who, what, when, where, and why of the big picture?
Time spent on content can be divided into conceptualization and realization. Determining what to do can take every bit as much time as actually doing it. When building a Website the time is divided into that spent developing the appearance and user interface model and that spent creating the actual content for the site.
Even if there was some magical tool to create the perfect looking printed piece or Website, one would still have to create all of the content to populate it. (After all, what is a Website without content but a bunch of buttons.) Content creation takes time and effort, and we do not compete with individuals who have difficulty getting subjects and verbs to agree or who are enraptured by orgies of fonts, colors, flashing text, and animated images.
There is an old saying that if you have content that people want they will crawl through a sewer to get to you. There are precious few businesses, however, whose products are so unique and so wonderful that users will read a poorly written or designed printed item, or wade through an atrociously designed Website with heinously bad writing.
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At Kuru we always stand behind our work and we are proud to point to it and say, "we did that". If we cannot say this with pride, we won't take on the project.
We do not compete in the realm of mass-market, cookie cutter designs reeking of machines and death, and done for a pittance by underpaid lackeys. There is an old adage that when buying content services you can have the job done right, done fast, or done cheap, with the restriction that these choices cannot be combined.
At Kuru we believe that good content is engineered and designed, and does not arise through blind luck or accident. (Unless, you happen to have an infinite number of monkeys and a way to filter their output.) If you appreciate creativity, integrity, and good work, give us a call so we can talk more.
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You can always contact us via telephone at 908.898.0091
sales a-t kuru d-o-t com
(Email address mangled to foil spammer harvesting.)
(Replace the "a-t" with a "@")
(Replace the "d-o-t" with a ".")
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This Site Last Updated: Sunday, January 27, 2002
This Page Last Updated: Sunday January 20, 2002
Kuru Heavy Industries
www.Kuru.com
info a-t kuru d-o-t c-o-m
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908.898.0091 (voice)
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