With every project, we strive to understand how it will fit in with your overall marketing and sales strategy and your vision for your company. How can a project possibly succeed without considering the who, what, when, where, and why of the big picture?
Time spent on content can be divided into conceptualization and realization. Determining what to do can take every bit as much time as actually doing it. When building a Website the time is divided into that spent developing the appearance and user interface model and that spent creating the actual content for the site.
Even if there was some magical tool to create the perfect looking printed piece or Website, one would still have to create all of the content to populate it. (After all, what is a Website without content but a bunch of buttons.) Content creation takes time and effort, and we do not compete with individuals who have difficulty getting subjects and verbs to agree or who are enraptured by orgies of fonts, colors, flashing text, and animated images.
There is an old saying that if you have content that people want they will crawl through a sewer to get to you. There are precious few businesses, however, whose products are so unique and so wonderful that users will read a poorly written or designed printed item, or wade through an atrociously designed Website with heinously bad writing.