Boston Dynamics, Inc. creates simulation software for virtual worlds, similar to a customizable first-person-shooter (FPS) video game with pre-built characters, objects, and scenery.

A short, uninteresting, and lifeless marketing presentation was hampering sales, and BDI needed a better way to present its products. So it asked Kuru how we would change things. We recreated their PeopleShop Webpage with totally new content and some additional images. (The "digital human" concept also was created by Kuru.)

Both the original and revised version automatically open in a new window.