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Content so intense it needs a warning!
This Site Last Updated: Sunday, January 27, 2002
This Page Last Updated: Wednesday January 16, 2002
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Stationery
Stationery is far more than a passive vehicle for printing correspondence on; it describes who you are, what you do, and how you can be contacted. This page describes stationery Kuru has created.
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The obliteration of the World Trade Center on September 11, 2001 left a huge organizational hole for relief efforts. New York City's Interfaith Fellowship, a non-denominational group, stepped in and oversaw the efforts at Ground Zero to feed and house relief workers.
Our three entries in their logo contest won in every category. In addition to stationery, we also created a business card and identification badge.
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[Interfaith WTC Relief Stationery]
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Providet is one of the larger tri-state suppliers of commercial and residential services in the areas of duct cleaning, kitchen vent hood cleaning, air filter installation and maintenance, and similar services.
Providet wanted to replace its existing printed materials -- business cards, stickers, work orders, and stationery -- with more modern ones featuring the updated logos Kuru designed.
The two subsidiary companies, divided into commercial services and residential services, originally had separate letterheads but these were merged together into a single letterhead. The advantage, beyond reducing printing costs, is to inform each type of customer -- commercial or residential -- about the other type of services that are available. Residential customers, for example, might want to use the commercial services or vice versa.
The original letterheads -- using the old, tired logos -- are shown below.
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Original, Non-Kuru Design
[Original Letterhead for Clean as a Whistle]
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Original, Non-Kuru Design
[Original Letterhead for Home Air Care]
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Kuru combined the letterheads for the subsidiary companies using the new logos we created. Merging the letterheads informs each type of customer of the other type of service as well as simplifiying stationery stocking.
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[New Letterhead for Clean as a Whistle and Home Air Care]
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A new letterhead was created for the parent company based on the logo Kuru created:
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[New Letterhead for Providet]
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This Site Last Updated: Sunday, January 27, 2002
This Page Last Updated: Wednesday January 16, 2002
Kuru Heavy Industries
www.Kuru.com
info a-t kuru d-o-t c-o-m
Address mangled to foil spammers
Replace a-t with an "@" symbol
Replace d-o-t c-o-m with ".com"
908.898.0091 (voice)
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